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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly

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Super-Carly's review: "I read this book over a year ago and now I *STILL* refer back to it for help with forming catchy headlines. I recommend it. :-)"
Holt Paperbacks (2006), Edition: 3rd, Paperback, 368 pages

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